Coming Full Circle: Turnstone’s Origin Story
Before becoming a creative agency, our journey to Turnstone Creative was formed from collaboration, ingenuity, and determination.
It all started back in 2012, when executive leaders Ashley Russo, Tina Hasselbusch, and Katie Santana launched ASR Media Productions: a video production company rooted in storytelling, community, and creative excellence. While our work created educational and engaging television content, such as The PEAK TV and St. Luke’s Health Now, our heart started with highlighting nonprofits. The Lehigh Valley is a community-driven region, and as we saw the integral work they were doing, we decided to give back, showcasing their missions for a better community.
ASR’s success continued over the years, winning multiple EmmyⓇ awards, traveling across the country, and working with national brands, yet a clear gap emerged for strategic marketing and public relations support.
Seeing the need for marketing in the Lehigh Valley, Tina branched off and created Social T Marketing & PR in 2017. From conception to implementation, Social T’s diverse, professional team consisted of skilled content managers, digital experts, PR specialists, accomplished writers, and Google professionals. Their professional, high-level marketing strategies and campaigns throughout the community earned them major recognition, including the 2025 Empowering Women Award from Lehigh Valley Business and the 2024 Excellence in Micro-Business Award from the Greater Lehigh Valley Chamber of Commerce.
While both teams continued to evolve, ASR and Social T remained close collaborators. Whether it was attending regional events, volunteering together, or meeting up for happy hours, the two teams never really separated. They even supported and worked with the same clients to cover all their video and marketing needs.
As each team continued to grow, Ashley and Tina started thinking about a succession plan: what kind of legacy do we want to leave behind? How can we continue on a path of growth that creates more opportunities for our evolving team?
The answer to their questions brought them to the creative agency we know today: Turnstone Creative.
In 2026, that long-standing collaboration formally came together, and by uniting under one agency, Turnstone can now offer clients a more seamless experience. Bringing strategy, storytelling, execution, and video production into a single, collaborative structure, clients old and new find our merged team well-versed in communication and storytelling with a primary focus on the impact we can make.
Our goal is not only to build a place where people can build a career and have a future, but to do work that makes a real difference. Together, we’re aligned in our values, standards, and approach to creating high-quality content that delivers results for our clients.
Our journey is more than an origin story, it is a testament to how we are built for what comes next. As we evolve with the times, we are ready to use our expertise and dynamic team to make your organization’s goal a reality. Ready to get started? Contact us today to move your vision forward.
