Storytelling & Content Development

Bringing clarity, voice, and meaning to organizational communication through thoughtful language, strong narrative, and content that supports engagement, visibility, and growth.

What Storytelling & Content Development Is

Storytelling gives organizations shared language to express who they are, what they do, and why it matters. We help articulate those ideas clearly so leaders, teams, and audiences can understand them.

Clients work closely with our content team, who listens for what needs to be communicated and turns organizational priorities, milestones, and outcomes into language that feels accurate and ready for real-world use.

This support gives communication clarity, direction, and usability—not just words.

turnstone and fig logos

Print Media

Fig is an extension of Turnstone and combines a beautifully designed print publication, dynamic web presence, and engaged social media community with the greater purpose of building a stronger community and contributing to a sustainable local economy.

Learn More
A woman in black sitting on a bench on a stage, being filmed by a small crew in an indoor setting with brick walls and trophies on a table.

The People Behind the Work

Our content team:

  • learns organizational context and voice

  • identifies areas where messaging needs clarity or refinement

  • turns complex ideas into understandable communication

  • develops content leaders can confidently share

  • ensures consistency, accuracy, and tone alignment

  • adapts language as initiatives, programs, or services evolve

The outcome is communication that feels aligned—internally and externally.

What Storytelling & Content Development Includes

  • We help organizations define:

    • What needs to be communicated

    • How to frame value clearly

    • Language that leadership and staff can use consistently

    Messaging becomes easier to apply across print, digital, events, and outreach.

  • Our team frequently develops:

    • Website and landing page copy

    • Blogs, articles, and editorial storytelling

    • Case studies and proof-of-impact narratives

    • one-sheets, brochures, and collateral

    • event scripts, remarks, and talking points

    • leadership messaging for updates or announcements

    • content for recruitment, advancement, or customer engagement

    Content is useful—not conceptual.

  • To make messaging easy to use, we also provide:

    • Clear phrasing and repeatable language

    • Usage recommendations

    • Tone and vocabulary direction

    • materials that help teams maintain consistency

    Communication becomes sustainable—not one-time.

How Organizations Use This Support

Storytelling helps support:

  • brand clarity and positioning

  • stakeholder communication

  • program or service introductions

  • enrollment cycles and application periods

  • fundraising and stewardship

  • community outreach

  • recruitment and hiring messaging

Story is the framework—content activates it.

What Effective Story & Content Makes Possible

Organizations typically experience:

  • easier communication planning

  • audiences who better understand value and direction

  • stronger connection to mission, results, or offerings

  • greater confidence in leadership messaging

  • more consistency across teams and channels

Communication becomes a tool—not a task.

Abstract graphic design with dark green shapes and a gray circle on a white background.

If your organization’s message is difficult to explain—or if communication feels inconsistent—we can help your teams articulate meaningful story and develop content that supports visibility, connection, and growth.

Contact Us