Social Media & Digital Presence

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Ongoing digital communication that keeps audiences connected, informed, and engaged. Strategic execution across social media, paid digital promotion, and email ensures your message is seen, reinforced, and acted on.

Meet The Team

Social media at Turnstone is managed by dedicated Social Media Account Managers who oversee channels from planning through execution.

Our account managers are responsible for:

  • Content planning and publishing across platforms

  • Coordinating copy, visuals, and creative assets

  • Maintaining consistency, relevance, and timing

  • Managing day-to-day execution and adjustments

Social Media Account Managers collaborate closely with Turnstone’s strategy, content, PR, and video teams to ensure social channels reflect broader campaigns and organizational priorities.

Clients are supported by a consistent point of contact and a team that actively manages social media—not just advises on it.

Three women standing together at an outdoor social event, with the woman in the middle wearing a pink, layered skirt and a beige blouse, and the other women in pink dresses. There are other people socializing in the background, a building with large doors, and balloon decorations visible.

How We Support Digital Presence

Organizations often need support balancing daily communication with larger initiatives. We help teams keep channels active and aligned with priorities through planning, content development, and execution.

A woman with brown hair wearing a cream sweater uses a smartphone mounted on a stabilizer to photograph colorful modern art on a white wall.

Social Media

Social media is one of the most visible communication channels an organization has—often the first place people look for proof of activity, relevance, and identity.

We support:

  • platform strategy and prioritization

  • content development tailored to each channel

  • scheduling and calendar execution

  • engagement and response guidance

  • channel analytics and recommendations

This work helps organizations show activity, momentum, and personality—not sporadic bursts tied to capacity.

A collage of images promoting Apple Days and historic Bethlehem, with pictures of apples, baked goods, guided tours, costumed reenactors, groups of people at historical sites, and a blacksmith workshop.

Paid Advertising

Paid digital outreach increases reach, accelerates outcomes, and allows organizations to target specific audiences with intention.

We support:

  • campaign planning tied to goals

  • creative development (copy, visuals, format)

  • audience targeting and budget optimization

  • performance tracking and refinement

Common uses include enrollment cycles, hiring initiatives, major program pushes, and event-driven campaigns.

Facebook ad for Board & Brush Allentown promoting DIY Halloween decorations, featuring a "Happy Halloween" sign, a collection of Halloween-themed crafts, and a pumpkin art piece.

Email marketing

Email remains one of the highest-conversion communication channels when done consistently and strategically.

We support:

  • recurring e-newsletters

  • segmented lists and targeted distribution

  • copywriting and visual direction

  • automation setup for specific goals

  • performance reporting and refinement

Email is where audiences stay informed—and where communication becomes measurable and actionable.

Promotional flyer for Online Yoga School offering gratitude sale and teacher training courses, featuring a yoga pose illustration, logo, and text about course details and discounts.

When This Support Is Most Valuable

Digital support helps when organizations:

  • lack time or capacity to maintain channels

  • need structured recurring communication

  • want visibility tied to real milestones

  • have enrollment, hiring, fundraising, or event goals

  • want clarity around digital performance

  • have internal teams contributing inconsistently

Digital presence is often not lacking strategy—
it’s lacking bandwidth.

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If digital communication slows when priorities increase, we can help sustain consistency so your message remains visible and relevant.

Contact Us