Strategy & Guidance

Every organization faces moments where clarity, structure, and alignment are key. Whether you’re launching a new initiative, refining brand messaging, or aligning leadership priorities, Turnstone provides the strategic guidance to get there.

Our team of experienced professionals—who have years of leadership experience in organizational strategy, marketing, and communications—work directly with your leadership team to provide actionable direction that’s built on real-world expertise.

This work ensures that marketing and communication are aligned with goals, that priorities are clear, and that teams are moving forward with purpose and confidence.

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The People Behind the Work

The people behind your strategy are seasoned professionals who bring years of leadership, marketing strategy, and communications experience to the table. Our team members have:

  • led and guided teams at the highest levels of organizational leadership

  • worked across industries, from business to nonprofits

  • developed and executed marketing strategies that have driven growth and engagement

  • crafted communications that shape organizational identity and direction

  • advised leaders on how to connect messaging with action

With Turnstone, you gain more than advice—you gain a trusted partner who has lived and executed the strategies we recommend.

What Strategy & Guidance Includes

    • developing and aligning marketing and communications strategy with organizational goals

    • identifying key priorities and ensuring teams understand their role in execution

    • refining organizational narratives and positioning statements

    • providing thought leadership on internal and external communication approaches

  • We help align teams around key goals by:

    • identifying where teams need clarity on messaging, timing, and roles

    • prioritizing key initiatives and aligning communication strategies

    • defining roles and responsibilities across teams for better execution

    • providing a clear roadmap for communications, campaigns, and internal priorities

  • Our professionals provide high-level guidance that includes:

    • supporting C-suite or executive teams with messaging and positioning

    • advising on how to address market changes, competition, or public perception

    • providing counsel during major organizational transitions, growth periods, or crises

    • ensuring that strategic decisions are aligned with long-term vision and mission

    With our guidance, your leadership team can move forward with confidence, knowing communication supports your organization’s broader goals.

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When Strategy & Guidance Is Most Valuable

Organizations use this service when:

  • they are launching new initiatives that require clear and consistent communication

  • leadership or teams need guidance on how to prioritize or sequence communications

  • they are facing a period of growth, change, or repositioning

  • they require strategic clarity around messaging for internal or external stakeholders

  • communication feels reactive or fragmented

  • a unified approach is needed across multiple channels, teams, or stakeholders

Our work helps connect strategy to execution—without overwhelming leadership or internal teams.

How Organizations Use Strategy & Guidance

Strategy & Guidance supports organizations by:

  • streamlining leadership messaging and ensuring consistency across communication channels

  • providing expert insight into how to prioritize and execute communication strategies effectively

  • aligning internal teams around shared goals, narratives, and timelines

  • helping organizations adapt to changes, such as new products, rebranding, or major announcements

  • ensuring communication is purposeful, clear, and focused on driving growth, engagement, and alignment

With our support, teams can move forward with clarity—and leaders can trust that communication will be executed with expertise and precision.

Why Strategy & Guidance Matters

Clarity and alignment allow organizations to move with purpose. Without them, even the most well-intentioned efforts become fragmented, and important messages get lost.

With Strategy & Guidance, your organization can align goals, plan for success, and ensure that communication is not just efficient—but impactful.

When strategy is clear and actionable, leadership becomes confident, teams become focused, and communication moves forward with purpose.

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If your organization needs guidance to prioritize goals, refine messaging, or align internal teams, we can help provide the clarity and direction that moves your work forward.

Contact Us