The Importance of Social Media Marketing for Nonprofits
Social media is one of the most accessible forms of marketing and can easily show high response rates due to its widespread reach. It has tremendous benefits for nonprofits that rely on donations, volunteers, and community support, helping raise awareness and attract new supporters for their cause.
Key benefits of social media marketing for nonprofits include:
An increase in an organization’s reach
The ability to attract and engage with new donors
Social media posting is free
An increase in Search Engine Optimization (SEO) from traffic following the inclusion of an organization’s website link in each social media post
Most social media platforms are designed to be user-friendly, allowing those who come into contact with a brand online to engage effortlessly. Instagram specifically has a donate feature that guides target audiences to donate directly on the page and track the total amount raised.
Many nonprofits lack the funds, staff, or experience to develop and execute a comprehensive marketing strategy. Social media provides organizations with a free platform to share news, promote events, fundraise, reach new people and build trust. An organization’s budget does not dictate success when using social media marketing.
The inclusion of links to an organization's website in social media posts indirectly boosts its SEO. As more people share those posts over time and create backlinks to the website, it signals to Google that the site features popular content, improving SEO and making it easier for donors and volunteers to find the nonprofit’s website.
Without social media marketing, nonprofit organizations can unknowingly leave large segments of potential supporters in the dark and alienate would-be donors. Because most nonprofits don’t have marketing staff and the development team tends to wear multiple hats, hiring an outside marketing team to develop and implement a tailored social media strategy can be the key to a successful campaign that grows a nonprofit’s brand presence.
Ready to grow your brand and optimize your social media marketing strategy? Contact the experts at Turnstone Creative today for help getting started!
