Six Types of Corporate Videos
Marketers and businesses agree that videos are the most effective way to reach a target audience. Corporate videos create an online presence for your business, build brand authority, and increase website traffic.
When it comes to corporate video, you might not know where to start. Turnstone Creative has it broken down so you can decide which type of video best fits your company’s current needs.
Overview Video
Take a look behind the curtain with a summary video. These share the “why” of your brand’s identity. Clients and potential clients alike love to see what it’s like to work at your company. By working with Turnstone’s talented videographers, producers, and editors to create an overview video, you can showcase your company culture and help your community get to know your brand even better.
Explainer Video
Explainer videos are a great way to support your customers. These videos provide simple tutorials that explain how to use your products or services. By providing instructions, you can streamline their experience with your brand even after they make a purchase. It also provides content that, when posted to a website, helps boost SEO.
Commercial Video
Think of this as your traditional advertisement-style video. A commercial can focus on selling your brand, a new product or service, or your mission. These can be used for air, web, or social media. In our meetings, Turnstone will collaborate with you to develop a video strategy that aligns with your commercial goals, including casting, writing a script, and producing the final video.
Client Testimonial
Client testimonial videos are the perfect way to show potential customers or donors why they should choose you. Picture yourself trying to choose a new dentist: are you more likely to choose a dentist with no reviews or 100 five-star reviews? A client testimonial attaches a face to a five-star review. Your most loyal clients and customers can share, in their own words, why they love your brand, which speaks volumes to potential clients.
Conference/Event Video
At Turnstone, we see events as an opportunity to build your brand long after they are over. Event videos serve as a way to recognize sponsors, celebrate a milestone, or thank attendees. They can also be used to show your company’s mission in action and to tease future events.
Recruitment Videos
Recruitment videos target potential employees, showing them why your business is a great workplace. These include employee testimonials where current members of your business share their positive experiences. Turnstone knows which questions to ask your employees to attract high-quality candidates to your workplace.
Turnstone can also trim any type of corporate video into short clips for your social media accounts. Having up-to-date, engaging, and informative video content is necessary for any modern marketing strategy, and Turnstone Creative knows how to create videos that meet your needs. Contact us to start a project today.
