Why You Should Be Blogging

When done strategically, a branded blog can be a crucial asset in the success of your organization’s marketing campaign. Blogs enhance brand visibility, attract new clientele, and help position your organization as an industry thought leader.

Blogging is a necessary component of any successful digital content marketing strategy and a powerful tool for building brand authority and creating a solid client community. When done strategically, blogs can seamlessly integrate into social media, email marketing, and public relations plans. 

Here are the top three reasons why your organization should be utilizing a blog:

Blogs Build Brand Loyalty

Consistently generating and sharing blogs that educate current and prospective clients builds one of the most effective customer retention strategies: brand loyalty. This blogging approach showcases the organization’s expertise, professionalism, and commitment to nurturing lasting relationships with valued customers. Blogs create a direct channel for customers and clients to engage with a brand, providing valuable, relevant information, fostering trust, and driving organizational growth.

Blogs Increase Brand Visibility

The effectiveness of a blog relies on its public accessibility. Search Engine Optimization (SEO) is a crucial practice for maximizing foot traffic to a blog. SEO optimization improves your page’s ranking on search engines like Google, which drives increased traffic to your site. Incorporate SEO best practices such as using relevant keywords in titles, meta descriptions and headlines, employing descriptive URL titles with keywords instead of numerical strings, and incorporating hyperlinks to other website pages within a blog. All of these techniques maximize traffic to a blog and your website.

Blogs Have the Highest ROI of any Marketing Channel 

According to HubSpot’s 2024 State of Marketing Report, blogs, along with social media shopping tools, have the highest ROI of any marketing channel. If your blog links to a landing page, you can utilize the features of a tracking URL to see the number of visitors coming to the page directly from the blog. By tracking analytics for a blog post and correlating views with subsequent purchases or new inquiries, you can measure the efficiency of your content strategy. Brands that maintain a regular and proactive approach to posting blogs and revising and updating older content exhibit a higher ROI than those that infrequently post blogs.

At Turnstone Creative, our expertise lies in content marketing. We ensure that your brand’s online presence is optimized to reach your target audience in the most impactful and meaningful way.  

Ready to start a blog for your organization? Contact the experts at Turnstone Creative today for help getting started!